7th 9th And 11th Graders

61623 Kelly KJ and Edwards RW Image Advertisements for Alcohol Product
61623 Kelly KJ and Edwards RW Image Advertisements for Alcohol Product
· Kelly K.J. and Edwards R.W., “Image Advertisements for Alcohol Products: Is Their Appeal Associated with Adolescents’ Intention to Consume Alcohol?, Adolescence, vol. 33, no. 129, Spring 1998 I. Criticism has been directed toward alcohol advertising and it’s potential influence on teenage alcohol consumption. This study was to determine if teenagers who drink find image advertisements more appealing than product advertisements. The findings indicated that image advertisements were preferred t