We chose to buy a Baskin-Robbins franchise. As ice cream fanatics, we felt that this
franchise would appeal to a wide age range. Because of this wide audience, the hopes for
success are greater. Baskin-Robbins is a major part of Allied Domecq, a company with
interests in Food Manufacturing, Retailing, Brewing, and the Wholesale of spirits and
Wines.
Ever since it was founded in 1945, the Baskin-Robbins concept has been a
simple one-- to provide customers with 31 flavors, one for each day of the month.
Because of the rich quality of the ice cream the customers demanded more flavors. The
current flavor list had over 700 flavors. The company goal is to provide the franchisees
with the best and most varied selection available anywhere.
The company has been franchising since 1950. There are currently 3,456
franchised units in 49 states and in 44 countries. The company itself only owns four of
the franchise units. Those interested in a franchise opportunity must pay a franchising
fee of $15,000 that varies from country to country. The future franchisee is required to
have at least $100,000 in liquid assets, including the franchise fee. In order to even be
considered for a Baskin-Robbins franchise opportunity, those interested must have a net
worth of at least $300,000. Though very rare, the Corporation does offer limited
financing for qualified candidates. Because of this if one wants to become a franchise
owner, it is necessary to get loans and private investments that can be used with your own
personal savings for this venture.
Once the preliminary paperwork is completed, Baskin-Robbins offers a Turnkey
Operation which starts with the site selection and lease negotiation assistance and
continues with the completion of store construction, equipping, furniture, and signage.
The new franchisees will then spend a minimum of three weeks at Baskin-Robbins
National Training Center in Burbank, California. There they will be instructed in
product preparation and profit training, as well as pre and post opening assistance by the
Corporate staff. Throughout the duration of the franchise, the Corporation offers
ongoing support systems including Marketing and Operational assistance. From this
point on the franchisee is then responsible for paying a one percent royalty to the
Baskin-Robbins Corporation on a yearly basis. The general guidelines for successful
running of the business are given to the franchisee by the corporation, but the franchisee
is free to adapt the guidelines to benefit themselves as long as the main corporate rules
are met.
Because of its long ongoing success Baskin-Robbins has become the world’s
largest manufacturer of ice cream products. This franchise is one of the best available
because of its widespread international market.