The Computer Market and Retailers: A Saturated Market




The Computer Market and Retailers: A Saturated Market

Computer dealers are crowding shopping districts, and some analysts think the
market is becoming saturated. In Connecticut alone, the two major shopping
districts, Buckland and the Berlin Turnpike, for instance, shoppers can compare
equipment and costs at Nobody Beats the Wiz, Lechmere, Circut City, Staples, and
Office Max - all within minutes in one another.

Yet, computer retailers insist that there has been a need for more stores -
specifically their own - citing a nearly constant updating of equipment
and a growing emphasis on service. They also believe revenue potential remains
because computers are constanly changing and more people are becoming curious
about the Internet.

Still, many worry the market potential might be waning. Analysts believe the
market is very close to being saturated, if not already there. there are only
so many computers a person will buy, and only so many stores will a customer
visit.