Sex Sells?

Jim Wright
English 101

Sexual content is used in advertisements, but the way that it is presented depends
on the target audience. In advertisements directed at men, the women are shown wearing
little or nothing at all. When people look at a man in an advertisement directed at men,
the man tends to have a strong masculine physique. When women are presented in
advertisements directed towards women, they are shown conducting theirself in a
respectful way. In advertisements targeting female consumers, the man tends to have a
masculine attitude with a nice body, but at the same time they are sensitive and in touch
with their feminine side. Advertisements are full of sexual content, but the manner in
which it is presented all depends on which gender is looking at it.
The first type of advertisement that will be talked about are the advertisements
targeted at men depicting a beautiful woman. When a man is flipping through a magazine
and passes by a page that has an attractive woman on it, of course he is going to take a
second and look. When he stops to look at the woman he will see what is advertised and
when he does this the advertisers have accomplished what they set out to do. The man
sees this woman in the advertisement and believes that by buying this product perhaps he
will attract a women like this. For example, in a Bacardi Rum advertisement from a
recent menís sports magazine, there is a picture of a womenís waistline and she is holding
a glass of rum along with a lime. This is a woman with perfect, stereotypical curves. She
also has a belly button ring for added sexual tone. When a man looks at this
advertisement and sees this perfect body, he thinks, ďif I had a bottle of this Bacardi Rum,
I could have a women that looks like this.Ē Bacardi is trying to get the consumer to think
that all women who are as physically gifted as this woman drink Bacardi and if they drink
it a woman of this nature will want them. This is merely a marketing scheme. There are
very few, if any, women who will want to be with a man because he is drinking a certain
kind of alcohol. This will sell so much because a man will see this and the next time he
goes out to a bar, for example, he will order a Bacardi with a twist of lime because of
what he has seen and it will give him added confidence to approach a beautiful women.
In advertisements depicting men and targeted to a male audience usually shows a
bold, egotistical man. This advertisement says that if the consumer uses this product, he
will be as big and strong as this man. It also says that the buyer will have the manís
attitude and it will make him more of a man than he could ever be if he did not use this
product. This type of advertisement will catch a manís eye just about as fast as a good
looking woman would, but in a different way. When a man sees another man who is
incredibly big, he thinks to himself, what could I do to achieve something that nature?
Men always wants to be that much bigger and better than other men. The reason for this
is men do not think a good looking woman will want him unless he is superior to
everyone else. This may be true sometimes, but most of the time a woman would rather
have an average man who cares. In an advertisement for MET-RX, a weight gainer that
helps you build muscle mass, a professional baseball player with a developed physique is
pictured. This product may have helped him achieve his goal, but they are trying to make
it sound as if everyone will admire him more now because of his size. People may
respect him more because he is big, but this is respect he has not earned. They only
respect him because of what he could do to them if they did not treat him with respect.
This is your man that is huge and they are trying to say that since he is so big that all the
women want him, but as before mentioned, this is not true.
When a woman sees a beautiful women in an advertisement she tends to adapt that
model as her ideal. When a woman adapts this model as ideal,