Film is an integral part of today’s society and as such has developed clear patterns in terms of audience expectation. Audiences watch many different genres such as Horror, Sci-fi, Horror Sci-fi, Action Adventure, Fantasy, Thriller, Comedy and many more.

Audiences of the horror genre expect the pattern of spooky non-diegetic music, distorted camera angles to change the audience’s view of the world there is often a dark, dingy, sinister setting as well.

In the sci-fi genre you expect to see spaceships, lasers, phasers etc. The sound effects and music of a sci-fi film has mysterious and bold music, there is also many sound effects such as zapping, explosions, humming and many more. The setting of a sci-fi is normally set in the future in huge cities or in deep space.

In a horror sci-fi you expect to see the genres horror and sci-fi merged together, An example of this could be a terrifying storyline set in the future with spaceships.

In the film “Sleepy Hollow” the director clearly establishes the film is a horror from the moment the action starts. Tim Burton starts with a close up of wax dripping on to a will that has just been written and signed, and then there is a close up of two people shaking hands. This suggests that some kind of deal is taking place, the wax that is dripping is red and at first it makes you think that it is blood dripping until the Van Garret crest is stamped into it.

When Van Garret is travelling in the horse and carriage there is a blur of the headless horsemen before Van Garrets chauffeurs head is decapitated this is a good effect because it doesn\'t show it is a headless horseman straight away so it keeps it fairly mysterious. Another good effect is when Van Garret is running away the camera keeps switching from being the horseman. This is effective because it makes it an exciting and exhilarating scene also the audience are clearly directly involved with the action. The horseman then decapitates Van Garret and his blood splatters onto a pumpkin. This is a classic start to a Tim Burton film because it includes a chase/pursuit and a pumpkin head in it.

“Sleepy Hollow” fulfils the expectations of a Horror film in the use of non-diegetic sound, for example before the credits start there is a clip of a lion wandering through woods as soon as you see this music starts playing and the style of the music is ghostly classical. This establishes straight away that it is a horror film and all through the film you hear this ghostly classical music just before somebody is about to be killed you also hear a gothic choir join in. The speed of the music changes as the suspense builds up and the music stops for a couple of seconds when the suspense is released. The sound and music in Sleepy Hollow is very effective and makes the film more enjoyable. When watching this film in silence it is very boring so this proves that the sound is a very important part of a good film.

The lighting in “Sleepy Hollow” completes the film. In “Sleepy Hollow” the lighting is made to look as if the only light that is present is candle light and the flickering light off the fire. The lighting finishes the films expectations off for the audience who are left in no doubt this is a horror.

By contrast, the film “Blade Runner” directed by Ridley Scott is completely different. The camera clearly establishes it as a sci-fi with the first shot that is zooming in and it also establishes that Los Angeles is at night time. This could lead to the start of a horror but then you see huge towers spurting out huge flames. There are also spaceships flying all over the city and there are gigantic holographic billboards and this points to the genre of a sci-fi film. As the camera is roaming around the city slowly zooming in you see lots of futuristic type buildings and it stops roaming at the bottom of a building and the camera slowly climbs up as it is climbs up the camera quickly cuts and you see an extreme close