Interest has grown in nonverbal components of communication
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Interest has grown in nonverbal components of communication.
Over the last three decades this interest has been developed.
One contributing factor to this interest may be the assumption
that various nonverbal cues, especially the visual ones, are more
important than verbal cues in affecting interpersonal judgements.
(Patterson et all p.231)
The person relaying information to another has greater
control over their facial expressions, as opposed to their
auditory cues. The person who is receiving the information pays
greater attention to the facial expressions of the sender of the
message because, that receiver believes that they will learn more
valuable information in regards to what the sender of the message
is trying t relay.
“The first televised presidential debate, between Nixon and
Kennedy in 1960, was one in which the contrasting appearance
and style of the candidates were very noticeable.”
(Patterson et all p.232)
Kennedy, who was an attractive figure, showed confidence and
determination in his presentation. Nixon, had the five o’clock
shadow going and was perspiring noticeably, and seemed ill
at ease. “Kraus (1962) concluded that the results of the
televised debate showed that voters were more interested in how
the candidates looked than what they say.”
(Patterson et all p.232)
In regards to the nineteen eighty four presidential debate,
Regan was viewed more favorably than Mondale in the visual
modality than in the audio or audiovisual. Regan had a greater
advantage in this visual mode due to Mondale’s weakness rather
than Reagan’s strength.
Both examples here help us to better understand the way an
individuals opinion may be formulated on the auditory and visual
cues of another. It looks as simple as this, a more pleasing
sight receives more pleasing feed back. The more physically
attracting one can be the more winning one can be... This is all
very important to the elects when we rely on television to sell
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Nonverbal communication, Human communication, Semiotics, Interpersonal communication, Facial expression, Communication, Walter Mondale, Attention
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