Diversity in Businesses


5. In most countries a national culture exists alongside subcultures which may be regional or other social groupings. Assess the ways in which this diversity affects businesses, giving examples.


As a Japanese, number of times that we bow in the lifetime is probably enormous compared with other people in different country. People are bowing unconsciously that becomes norm to them. On the other hand, if you look like Japanese and do not bow, then you will probably have problems socially that people would think you do not respect them. This can be constructed through education where I used to have 1 hour lesion per week from aged 7-15, got taught what is respect. It is the culture that affects peoples’ attitudes, values and beliefs. Culture is a quite strong control mechanism that may avoid the conflict smoothing the society. However, the rate of technological improvement is much faster than the rate of cultural adaptation that we have to face the cultural diversity within our life nowadays. In this essay, I would like to show the different ways in which the diversity affects businesses and concluding that we as a people needed to have different set of behavior and attitude according to the language that they use and become more open minded in order to survive in this environment where it becomes more international that we face in the future.


Difference in nations can be distinguish for cultural difference by language; religion; ethnic; racial identities; and their historical background, which affects the businesses. Taking an example of McDonald’s where they produce the products according to difference in nations, such as teriyaki burger in Japan which I think it is the best burger in McDonald’s. And similarly, the regional differences can also affect the business where taste of soup noodles in Osaka and Tokyo is different, because Tokyo people prefer salty food than Osaka people. These adaptations of diversity, globalizations, had to be considered in order to achieve business’s primary goal that is to make profits.


However, the main problems that business would encounter through the difference in culture are probably conflicts. Conflict can reduce the efficiency where another might negate one’s idea by the hate generated by difference. Exerting the notion of professionalism could reduce this problem where “Don’t take it as a personal. Take it as a professional” attitude. More importantly, accept other person’s attitude, behavior and belief might have to be considered. Examples can be seen in China that quite a lot of foreign managers are suffering from nervous breakdown, according to the doctor in Beijing, because managers can not understand the way Chinese people are behaving and gets really stressed.


To conclude, it might be really hard to understand the difference in culture, but as we face the more turbulent and challenging business environment with more technological advancement, we need to equip international mindset. Language can be a barrier but we could use this as advantages to understand the different culture and try to adapt to the different environment. This will allow us to be more international to be able to cope with different international environment that we are going to face it in the future.