This essay CONSUMER APPEAL has a total of 901 words and 4 pages.
Advertisers of today have strategically combined commercials and television shows in order to sell products. Gloria Steinem discusses a similar idea in her article, "Sex, Lies, and Advertising." She repeatedly demonstrates how advertisements, particularly in magazines, are complementary to the articles around them. In the same manner, so are commercials to television programs. They are both aimed at the same groups or types of people, such as sex, age, gender, etc.
Many times, the time of day or day of the week a show is aired has a lot to do with the types of viewers the program will attract. Thus, the types of commercials will also differ. On Saturday nights at 10:00 p.m., the program "Profiler" airs, a mystery-thriller series. The story line is of a young, beautiful white female trying to capture a serial killer/stalker, who killed her husband and continues to stalk her. The show is very detail oriented, in the sense that the viewers need to pay close attention to what is going on to be able to follow along with the mystery. It tends to "suck you in", so to say, because it causes the viewers to become involved and engrossed in solving the mystery.
The assumed target of this series is mainly adults over the age of twenty-five, with the exceptions of those viewers that do not watch it at the time it actually airs, but they tape it to watch later. Because of the time it airs, the viewers are very select: children under the age of ten are presumably in bed, junior and senior high schoolers are out, and anyone out of high school and under the age of twenty-five is either out or working. This leaves a majority of the older crowds watching the program.
According to Gloria Steinem, the target of the television show will be the same as that of the commercials. This proved to be true with "Profiler" and its commercials. There were a total of twenty commercials aired. They included and Allstate Insurance ad, a number of car dealers and promotions, chewing gum, beauty products, medicine, food, and television satellites. Most of them had female voice-overs with predominantly white actors and/or actresses. The actors and/or actresses were also good-looking, thin, and of high- to medium-status.
In Steinem\'s terms, and as mentioned by Cayo Gamber, an advertisement is generally linked to the article, or in this case, the program. The show is seen as a "complementary copy" for the commercials; because it included certain accessories to a person in the same life-style as the characters in the program. The cars advertisements, in particular, were at times found in the show. However, the other products weren\'t really enforced by the program. Above all, the program did help maintain the intended target interested and tuned in to that specific channel.
The benefit of airing commercials at that specific time of "Profiler" is great. It airs at a time that is not too late and, therefore the commercials will not be forgotten. Many times, specifically the Wrigley\'s Winterfresh , the Maxwell House, and the Allstate Insurance, the commercials were loud and peppy. The Wrigley\'s Winterfresh commercial actually shows the product, the pack of gum even has the price on it. It is basically about many different people that are having ‘so much fun\', while chewing this gum. The music and idea of so much fun, entices the viewer to want to buy it. The setting of the Maxwell House is what catches the attention of the viewer. The commercial shows a family having fun in the beautiful country, in the background, there is a fun-loving country song playing. These were just a few of the examples of the commercials with catchy phrases and loud music.
On the other hand, some of the commercials were a bit more comical, such as the Lay\'s Baked Potato Chips. This commercials shows Miss Piggy and two super models eating Lay\'s Baked Potato Chips at a classy restaurant. Then, Antonio Sabato, Jr. (a good-looking actor) walks in and sweeps Miss Piggy off of her feet. He then tries to eat some of her chips. Appalled, Miss Piggy sends him flying due to his assumption that he could eat her chips.
Changing to somewhat dull and boring commercials were the advertisements
Topics Related to CONSUMER APPEAL
Chewing gum, Winterfresh, Excel, Gloria Steinem, Lays, Television advertisement, Miss Piggy
Essays Related to CONSUMER APPEAL
Carson McCullersCarson McCullers With poignant insight and compassion Carson McCullers (1917-1967) wrote of human loneliness, unfulfilled love, and the frailty of the human heart. Of all the characters in the work of Carson McCullers, the one who seemed to her family and friends to be most like the author herself was Frankie Addams: the vulnerable, exasperating, and endearing adolescent of The Member of the Wedding who was looking for the we of me. However, Carson once said that was, or became in the proces
Tony Kornheiser is the self-admitted opinionated sarcastic sports and Tony Kornheiser is the self-admitted opinionated, sarcastic sports and style columnist for The Washington Post. Kornheiser’s purpose is not to report to the reader an objective account of a sporting event, but rather to add humor to topics that range in topic from the Washington Redskins (It’s Now an Off-Road Vehicle, November 5, 1996) to his lunch-time experience the other day (In a Real Fix, November 3, 1996). Kornheiser’s diction, figurative language, and tone make his columns what they
Dan LathamJems Journal Dan Latham Jem’s Journal Chapter 4 - I think at times my sister, Scout can be disgusting. I came home from a long day at school. I found Scout on the porch chewing a wad of gum. I knew it was gum because she had it in her mouth for a long time and plus I could see it in her mouth. So just like any normal brother would do, I told her not to eat things you find and she said that she didn’t find it on the ground but rather in a tree. I put an expression on my face that clearly communicated to her
Individualism and Belonging to the Family Individualism and Belonging to the Family Anne Tyler's novels The Accidental Tourist and Searching for Caleb are concerned with the family and individualism. In the Accidental Tourist each character undergoes a transformation between individualism and belonging to his family. Individualism means isolation, while family means belonging. Searching for Caleb shows how rules can govern the family. However, in Tyler's Breathing Lessons, two characters are isolated in their own way, but find a way to
In Toni Morrison's Song of Solomon Milkman Dead becomes a man by learn In Toni Morrison's Song of Solomon, Milkman Dead becomes a man by learning to respect and to listen to women. In the first part of the novel, he emulates his father, by being deaf to women's wisdom and women's needs, and casually disrespecting the women he should most respect. He chooses to stray from his father's example and leaves town to obtain his inheritance and to become a self-defined man. From Circe, a witch figure, he is inspired to be reciprocal, and through his struggle for equality
Comp2nd Comp/2nd 1/14/97 The Caning Punishment Issue Reintroducing corporeal punishment would lower the crime rate and give some justice to the victims. There should be a defined level to the punishment and to which crimes it should be dealt. Establishing such laws should also take in to account the growing crime rate and the need to solve this problem. America broke free from the rule of England because of the injustices they believed were being done to them. One of the things the Americans wanted to
CONSUMER APPEAL CONSUMER APPEAL Advertisers of today have strategically combined commercials and television shows in order to sell products. Gloria Steinem discusses a similar idea in her article, Sex, Lies, and Advertising. She repeatedly demonstrates how advertisements, particularly in magazines, are complementary to the articles around them. In the same manner, so are commercials to television programs. They are both aimed at the same groups or types of people, such as sex, age, gender, etc. Many times, t
Assess the role of colour in packagingAssess the role of colour in packaging There is a belief among packaging experts that consumers can be convinced to buy, if the package that contains the product caters to the right senses. Designers have spent years, testing packages, doing marketing studies, logging reaction habits from various targeted groups, just to come up with the perfect appeal to their packages! Colour of course, plays a very important role in these projects. It was not until after 1950 that much attention was even give
Araby and The Things They CarriedAraby and The Things They Carried 02/11/04 English Essay Period 6 Most stories have some sort of theme or plot that usually can relate to a reader in their real lives; then again, some stories are pointless as can be. The things that are used in all literature though, are literary techniques. Some stories even share similar techniques, as shown in “Araby” by James Joyce and “The Things They Carried” by Tim O’Brien. “Araby” seems all but incomprehensible, nothing more than a series of depressing
Literary Analysis Literary Analysis English 102 7 April 2000 English 102Literary Analysis In Search of Entertainment Boredom is what comes after the basic needs are filled and it is what drives human beings to do what they do best, entertain themselves at any cost. In “Splinters” as well as in “Bad Boy Number Seventeen”, the main characters are so bored with their lives, as different as they are socially and economically, that they create most unusual hobbies for themselves and in the end up paying for it. These
On The Road by Jack KerouacOn The Road by Jack Kerouac. Penguin Books. (New York, 1976) 307pp. “…I shambled after as I’ve been doing all my life after people who interest me, because the only people for me as the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and
In Cold Blood In Cold Blood Upon arriving in Holcomb, a small congregation of buildings on the high wheat plains of western Kansas, Perry and Dick, two men recently paroled for petty crimes, left almost no evidence behind except for a bloody footprint and a radio they stole from the Clutter house. In the investigative nonfiction murder story In Cold Blood by Truman Capote, the story of Perry and Dick and the night of November 15, 1959 is relived. This fast-paced and straightforward documentary talks about
Essay- To Kill a Mockingbird Essay- To Kill a Mockingbird To be a positive human being involves maturity. Maturity is used to describe the state of a person who is experienced, wise, and has common sense. In the novel To Kill A Mockingbird the character Scout, better know as Jean Louise Finch developed in to a more positive human being throughout the novel. She realized that Mr. Arthur Radley (Boo) was a kind man not a monster that should be feared. She learned how to fight with her head not with her fists. She learned abo
TEETH TEETH Teeth are numerous, hard tissue structures in the mouths of humans. In humans the teeth are composed of nan inner layer of dentin that, above the gum line, is covered by a layer of enamel. Called the crown, this part of the tooth is extremely hard. The root portion of the tooth is covered with a bonelike substance called cementum. The root is embedded in the jawbone and lies in a socket, where the cementum is attached to the adjacent bone by a periodontal membrane, consisting of fine cons
To Watch or Not to Watch To Watch or Not to Watch Television violence. In these days it’s the first thing that comes to the minds of parents turning on the television for their young children. Because over 90 million homes in the United states contain at least one television set, the graphic violence being shown in most of the programs is becoming a widespread problem (Rooldman 55). The problem of television violence has greatly increased over the years since the study of it got started in 1946, and it has had many las
Habits in our society Habits in our society People pick up the habit of smoking everyday. Whether they see someone else smoking, see an add for a certain brand of cigarettes, or are pressured by our peers, the habit has started. Habits are all around us. Whether they are good or bad we see them and carry them out every day. These habits are a vital part of not only our economy, but also our society and environment. Without habits many people would be left without jobs. One of the biggest producers of tobacco in the
DrugsDrugs TOBACCO Tobacco is a plant grown for its leaves that are smoked, chewed, or sniffed for a variety of effects. It is considered an addictive substance because it contains the chemical nicotine. The tobacco plant is believed to have originated in the Western Hemisphere. The cultivated species most often grown for North American and European tobacco products is Nicotine Tabacum. The leaves of the plant are prepared for smoking, chewing, or sniffing. In addition nicotine tobacco contains over
Music and StressMusic and Stress During the first week of my self change project I monitored my stress levels and the way music effected the mental and physical aspects of stress. From monitoring this properly, I found that listening to music pleasing to me at the specifically different times I experienced stress did help reduce my internal feelings and physical changes. In carefully studying the various types of stress experienced I concluded that certain types of music more effectively reduced my stress and a
SmokingSmoking Studies of ex-smokers show that their risk of dying from smoking-related disease decreases with each year of non smoking. Encouraged by such evidence, more than 40 million people in the U.S. quit smoking in the year following the 1964 surgeon general's report. The proportion of males who smoke decreased from more than 60 percent to about 25 percent; however, the percentage of women who smoke cigarettes increased. Smoking also became more prevalent among young adults, with about 29 percen
SilverfishSilverfish John Smith 3-22-97 3rd Period NAME OF INSECT: Silverfish HABITAT AND RANGE: Silverfish normally live outdoors under rocks, bark and leaf mold, in the nests of birds and mammals, and in ant and termite nests. However, many are found in houses and are considered a pest, or at least a nuisance, by homeowners. Usually they are found trapped in a bathtub, sink, or washbasin. DIET: The Silverfish will feed on almost anything. A partial list includes dried beef, flour, starch, paper, gum, gl
Nuclear FusionNuclear Fusion For a fusion reaction to take place, the nuclei, which are positively charged, must have enough kinetic energy to overcome their electrostatic force of repulsion. This can occur either when one nucleus is accelerated to high energies by an accelerating device, or when the energies of both nuclei are raised by the application of very high temperature. The latter method, referred to the application of thermonuclear fusion, is the source of a lot of really cool energy. Enough energy
Why Nuclear Fusion Is So CoolWhy Nuclear Fusion Is So Cool For a fusion reaction to take place, the nuclei, which are positively charged, must have enough kinetic energy to overcome their electrostatic force of repulsion. This can occur either when one nucleus is accelerated to high energies by an accelerating device, or when the energies of both nuclei are raised by the application of very high temperature. The latter method, referred to the application of thermonuclear fusion, is the source of a lot of really cool energy.
Sex in AdvertisingSex in Advertising Brett Denita Baskin Mr. Blair World lit 122 - A December 2, 1996 The use of sex in advertising has become a major selling method in the society we live in today. It began sixty years ago when a beautiful young woman introduced the first windproof lighter and a new wave of advertising emerged - The Pinup Girl. She advertised everything from lighters to laundry soap. She even recruited for the U.S. armed forces (Parade Magazine; pg 6). Sexuality in advertising is now a major are
Jem's Journal Chapter SummaryJem's Journal: Chapter Summary Dan Latham Chapter 4 - I think at times my sister, Scout can be disgusting. I came home from a long day at school. I found Scout on the porch chewing a wad of gum. I knew it was gum because she had it in her mouth for a long time and plus I could see it in her mouth. So just like any normal brother would do, I told her not to eat things you find and she said that she didn't find it on the ground but rather in a tree. I put an expression on my face that clearly comm
FriendshipsFriendships Friendships: Ever since I was a child, my grandfather raised me to recognize and appreciate various kinds of friends. There are three different kinds of friends in this life. I classify them according to how well I know them and how well they know me. We encounter each of them everyday, whether in school, home, or at the gym. Friendships Ever since I was a child, my grandfather raised me to recognize and appreciate various kinds of friends. There are three different kinds of friends