Business Plan

Business Plan

Business Plan: Progressive Consulting

What follows is a complete business plan for a hypothetical company. Please
copy or save to your disk and use as an example in developing your own
business plan. If you would like to read a series of articles jump to Web
Marketing . For additional business aids click on The Practical Tools of

1. 0 Executive Summary

Progressive Consulting will be formed as a consulting company specializing in
marketing of high technology products in international markets. Its founders
are former marketers of consulting services, personal computers, and market
research, all in international markets. They are founding Progressive
Consulting to formalize the consulting services they offer.

1. 2 Mission

Progressive Consulting offers high-tech manufacturers a reliable, high
quality alternative to inhouse resources for business development, market
development, and channel development on an international scale. A true
alternative to in house resources offers a very high level of practical
experience, know how, contacts, and confidentiality. Clients must know that
working with Progrssive Consulting is a more professional, less risky way to
develop new areas even than working completely in house with their own
people. Progressive Consulting must also be able to maintain financial
balance, charging a high value for its services, and delivering an even
higher value to its clients. Initial focus will be development in the
European and Latin American markets, or for European clients in the United
States market.

1. 3 Keys to Success

•Excellence in fulfilling the promise completely confidential, reliable,
trustworthy expertise and information.

•Developing visibility to generate new business leads.

•Leveraging from a single pool of expertise into multiple revenue generation
opportunities: retainer consulting, project consulting, market research, and
market research published reports.

2. 0 Company Summary

Progressive Consulting is a new company providing high-level expertise in
international high-tech business development, channel development,
distribution strategies, and marketing of high tech products. It will focus
initially on providing two kinds of international triangles:

•Providing United States clients with development for European and Latin
American markets.

•Providing European clients with development for the United States and Latin
American markets.

As it grows it will take on people and consulting work in related markets,
such as the rest of Latin America, and the Far East, and similar markets. As
it grows it will look for additional leverage by taking brokerage positions
and representation positions to create percentage holdings in product

2. 1 Company Ownership

Progressive Consulting will be created as a California C corporation based
in Los Angeles County, owned by its principal investors and principal
operators. As of this writing it has not been chartered yet and is still
considering alternatives of legal formation.

2. 2 Startup Summary

Total start up expense (including legal costs, logo design, stationery and
related expenses) come to $73,000. Start up assets required include $3,000 in
short term assets (office furniture, etc.) and $1,000,000 in initial cash to
handle the first few months of consulting operations as sales and accounts
receivable play through the cash flow. The details are included in the table.

Start-up Plan
Start-up Expenses
Legal $1,000
Stationery etc. $3,000 Brochures $5,000
Consultants $5,000
Insurance $350
Expensed equipment $3,000
Other $1,000
Total Start-up Expense $18,350

Start-up Assets Needed
Cash requirements $25,000
Start-up inventory $0
Other Short-term Assets $7,000
Total Short-term Assets $32,000
Capital Assets $0
Total Assets $32,000

Total Startup Requirements: $50,350
Left to finance: $0

Start-up Funding Plan

Investor 1 $20,000
Investor 2 $20,000
Other $10,000
Total investment $50,000

Short-term borrowing
Unpaid expenses $5,000
Short-term loans $0
Interest-free short-term loans $0
Subtotal Short-term Borrowing $5,000
Long-term Borrowing $0
Total Borrowing $5,000

Loss at start-up ($23,000)
Total Equity $27,000
Total Debt and Equity $32,000

2. 3 Company Services

Progressive offers expertise in channel distribution, channel development,
and market development, sold and packaged in various ways that allow clients
to choose their preferred relationship: these include retainer consulting
relationships, project based consulting, relationship and alliance
brokering, sales representation and market representation, project-based
market research, published market research, and information forum events.

2. 4 Company locations and facilities

The initial office will be established in A quality office space in the Los
Angeles County " Dearborn Valley" area of California, the heart of the U.S.
high tech industry.

3. 0 Services

Progressive offers the expertise a high-technology company needs to develop
new product distribution and new market segments in new markets. This can be
taken as high-level retainer consulting, market research