Apple's History
In the year of 1976, the electronics industry would be changed forever. Two men, Steven P. Jobs and Stephen G.
Wozniak had come up with the first evolution in personal computers, a PC circuit board. The pair came up with the
invention while working out of their garage in Palo Alto, California. The device, named the Apple I, would be sold
for $666, which only included the circuit board. The board had an interface for a monitor, and the option to buy a
tape interface to be used in conjunction. The device featured 8 KB RAM (Random Access Memory).
In 1977, while still working out of their garage in California, Jobs and Wozniak developed the Apple II. The Apple
II can take credit for being the first real PC. The Apple II broke through with its ability to display color graphics.
The Apple II connected directly to a TV and was sold with a demo cassette and game paddles for nearly $1300.
In 1978 Apple added a product, a floppy drive called the Apple Disk II. At the time it seemed to be the easiest drive
to use. Apple sales were increasing this year and Apple moved out of their garage and formed the business in
Cupertino, California.
When 1980 rolled around, Apple was composed of several thousand employees and Apple appeared to have a bright
future ahead of them. In this year Apple would target the business consumer with the Apple III. The Apple III
proved to be problematic, and with a price tag between $4300 and $7800, it didn't sell very well at all. The model
would soon be replaced in 1981 with an updated version, but it too didn't sell. To compare to today's processing
speeds, these models ran at 2 MHz. Most of today's processing speeds are between 133 MHz and 233MHz!
It seemed in 1981 things already began to take a turn for the worse for Apple. IBM had come out with its first
personal computer and the market was suddenly saturated. Forty Apple employees would soon find themselves out
of a job. In this year Steve Wozniak, one of the co-founders of Apple, would become involved in an accident and
take a leave of absence. Steve Jobs, the other co-founder, would become chairman of Apple Computer.
In the year of 1983, Jobs figured he didn't have what it took to run the company and hired John Sculley as CEO of
Apple. Sculley was former president of Pepsi Cola. Apple came out with a new product this year, the LISA. The
LISA was the first computer to use a Graphical User Interface. The GUI is an operating system, which allowed
easier use of the computer. The LISA bore a heavy price tag of nearly $10000 and it failed to sell very well. The
LISA was the first computer to use the "mouse" as an input device, making computing easier, but many businesses
were skeptical of buying such a high priced machine.
On January 22, 1984 Apple broadcast its newest product on a commercial during the Super Bowl. It was an
affordable computer, which had a GUI, a keyboard, and a mouse. It cost $2500 and its name was Macintosh. It ran
at 8 MHz, and had a black and white high resolution monitor. Sales took off well at first, but fell after many bad
points surfaced, such as its small amount of RAM, and problems with hard drive connectivity. Also this year Apple
came out with the LISA 2. It cost half as much as the LISA and ran twice as fast. The LISA 2 would be renamed the
Macintosh XL in 1985, but would be discontinued later that year.
In 1985, Jobs wasn't agreeing with Sculley on his decisions on running the company, and Jobs resigned, making
Sculley head of Apple. Apple was going downhill this year, laying off over 1200 employees. The company had its
first quarterly loss ever. Sculley would battle multibillionaire Bill gates this year, claiming similarities of Windows
1.0 and Mac's GUI. Gates agreed not to use Mac technology in Windows 1.0. But the agreement did not say
anything about future Windows versions, a loophole for Gates. In the next couple of months, things looked good
again for Apple as they