Analysis of Porn in Sixty Seconds



“Porn in sixty seconds,” is an artistic and opinionative article found in the Herald Sun, Tuesday 14th of October, 2003. The writer Paul Gray uses many powerful and persuasive devices to convince the reader to agree with him.


Inclusive language and first person is employed at the start to influence the reader. Paul Gray uses words such as ‘us’ and ‘you’ which includes the reader. Gray does this to make the viewer feel as though, they are on his side of the argument. Humor is then used to create an interest in the reader which hopes to deter boredom. “Episode 1027” is the humor used to show the many number of crazy events which occur in their household. The joke is then woven with an anecdote, where he informs the reader about his ‘Australian Idol struggle with his children.’ A mockery is made of Australian Idol as Gray compares it to people getting their hair done, which creates another sense of humor where the main contention is to catch the reader’s attention. The writer then moves on to the description of the advertisement, where a little bit of exaggeration is used. He describes the more adult orientated film, as pornographic content which creates a sense of fear in readers, especially parents of children. This fear is then expanded by the erotic images he describes of ‘anxious looking couples getting their tongues wrapped around each other.’ A rhetorical question is then employed to put more emphasis on the fear in parents, which is also an appeal to family values.


Statistics and quotes play a major part in this article, where they are employed to impress the reader and reassure them that the writer knows what he is going on about. The writer talks a bit on the history of the book and then accuses Hollywood and Ten of deliberately marketing their ‘Cruel Intentions’ film to teenagers and pre-pubescent kids. ‘Screenit!’ is a U.S. movie reviewer, which is used as an authority to impress the readers and also to back him up, on what he has to say. Quotes such as “pussy whipped”, “blow job” and “bitch” are used which again creates disgust within readers. Sarcasm is then employed to keep the reader interested and can also provide humor. An appeal to compassion is used, when he asks readers, ‘So what would happen if TV programmers choose to ignore their ethical responsibilities by marketing M-rated material during a PG time?’ This statement provokes thought in readers, on what really should happen. Eventually, the readers are asked to get angry and send in letters of complaint to the Ten Network. An appeal to sense of guilt and justice are employed. Guilt is enforced on the parents who neglect their parental responsibilities, as they informed that they are the ones who will pay in the end as well as have their child affected as well. Justice is imposed to everyone, where he says ‘We increasingly feel powerless to change what we don’t like today,’ which requests for something to be done.


The headline ‘Porn in sixty seconds’ is a clever pun which is used to catch the reader’s attention and create interest. It also gives readers a brief overview of what the article will talk about. The salacious and seductive picture beside the title provokes thought in readers about the article. A young man is seen holding the hand of one girl as the other hand is wrapped around another girl’s waist. This is also used to employ a fear in parents for their children.


The article by Gray is overall a very persuasive piece. It tends to wake the reader and make them recognize what is really happening with television and children nowadays. It also makes the reader understand what powers they have and that a simple complaint may help a lot, rather then ignoring it completely.


Television marketing is very important in our ever-changing society. We must look after our children when it comes to inappropriate behaviour. Paul Gray, who wrote the article ‘Porn in sixty seconds’ in the Herald Sun on October 14th, is absolutely correct. Something has to be done about these dirty, adult orientated movies which are shown at inappropriate