Aerious Jeffery
Mr. Sutherlin
ENG 1302. S03
03 April 2017
Analyzing Visual Rhetoric: Obesity
The Center for Disease Control created an informative visual image that that displays obesity throughout the United States . Obesity is the excessive amount of body fat a person reveals. The image is divided into two different statistics shown throughout two different years. It provides its audience with c olors and numbered percentages to display the diversity between the two years in order in a statement. The visual images portrays effective information about the increase of obesity in the United States through its use of pathos, and somewhat of logos. Also, the visual images presents colorful maps of the United States and separates the increases in different areas with the color. Overall the Center for Disease Control uses the visual images to inform and encourage Americans to help treat obesity and to help decrease it within the United States in order to have all Americans succeed physically.
The visual image appeals largely, to pathos to make its statement. When looking and reading the few words on the visual image, you must know the definition of obesity. Obesity refers to the excess amount of body fat. Most people think that obesity and overweight are similar, where as in reality, overweight refers to a excess amount of body weight that can come from muscles, bone, fat, and water. The poster then goes on to a color coded key on the right half of the visual image that describes the percentage of U.S. individual states that have a particular amount of obesity within them. It presents the idea that every state is not the same and every American from that state carry its appearance differently .
The Center for Disease Control presents, in the image, that in the year of 1994, majority of the United States was ten to fourteen percent of obesity. In the United States, t his was mostly in the northwestern parts like California, Utah, and North/South Dakota . In the southeastern parts, and some northeastern, of the United States, the obesity percentages rise up to fifteen to nineteen percent. However, the visual image then shows in the year of 2008, society changed dramatically and obesity rises across the United States. Majority of the western part of the United States, obesity increases to twenty to twenty-four percent. This includes states like Arizona, Wyoming, and Montana. Throughout the southeastern states, like Texas, Tennessee, and New York, the percentage of obesity increases to twenty-five to twenty-nine percent. There were a couple states , like Florida, Vermont, and Massachusetts, in the southeast that were not as influenced with the increase of obesity also . By far, the change s of the rates of obesity between these years are somewhat shameful because of the fact being that the United States is one of top obese countries in the world then and now, and it does not seem as if it is going to decrease at any time or moment in the future. All these things appeal to logos because of the visual image persuading its audience. It does that by using the two different years and rating the statistics of obesity increases through those particular two years. This would be to alarm the fact that obesity is something serious and is something that does n ot need to continue to increase throughout the United States. Also, obesity does not need to be taken lightly. When it is taken lightly, a person's health is at risk of high blood pressure, heart disease, having a stroke, type two diabetes, and even osteoarthritis, which is pain, swelling, and stiffness involving joints in the human body.
The visual image makes a statement toward s the appeal to pathos by using the choice of colors throughout it. There are two maps of the United States. On the first top map, The percentages of obesity is represented by two colors. Ten to fourteen percent of the United States is represented with the color green while the fifth teen to nineteen percent is represented by the color light blue. Th is all is for the year of 1994 and it only involves two different colors to make the