Advertising Strategy Perseverance is the key. We as employees and sales people have to accept the fact that we will have to make certain sacrifices and but aside our good for the good of the store for the time being. We must make a conscience effort to accomplish our daily tasks. We must be motivated.
As far as advertising goes, I have come up with a feasible approach to the problem. While word of mouth is still the greatest of all advertising, I think for the time being, we should rely heavily upon the flier method to get our name out to as many people as possible in the shortest amount of time.
My plan is as simple as it is complex. Starting on every Monday of each week. I propose that two people design/Copy adds. These two people will have no other purpose except to stand by the copy machine and print off adds. I recommend that the ads should be no fewer than 300. I agree this will take some time, but in the long run, it will save us time in the places where we need it the most. Tuesday, is the first day of the week where we will go out and distribute 200 of the ads to places such as Best buy and Gateway. I site these places first because of the fact that the average house hold mother does all of her shopping earlier in the week as opposed to later in the week. The target audience I plan to promote to will be identified later.
On Wednesday, again two people will run off 300 ads and will be prepared to distribute 200 of them on the following day. Thursday will be the day that the store will be closed from 3-5 because I think in the essence of time that everyone present on this day will play a part in distribution the ads. I highly recommend that we approach the Downtown/metro area on this day. I site two reasons for the day and time. One, because everyone will be at work during 3-5, thus, their cars will be parked in the parking garages. Out of the 4 garages that are open to the public, I see no reason why 4 people in groups of 2 could not blanket one full garage with ads in 30 minutes. Thus, in 120 minutes, we will have covered the four garages and successfully accomplish our mission for Thursday. The other reason I have for going downtown on Thursday as opposed to any other day is simple. Since people get paid on Friday, they will already be in the ideal mind set(what can I spend my paycheck on?) to buy a computer from Infinite.
By using the surplus of 200 ads that have been accumulated during the earlier parts of the week, we will not have to spend more time printing off more ads. Thus, this saves us over an hour of work and greatly increases our chances of selling a computer to someone who parks in a public garage.
For the remainder of the week, Friday I suggest that we take whatever ads we have left over and go back out to Gateway and distribute them. Aside from printing more ads, Friday will also be a recovery day where 2-3 people remain at the store. I recommend Friday as a day of learning and instruction because I for one want to learn more about computers and how to sell/build them.
Now, the weekend can be detrimental to our sales. With the influx of people at Gateway Movie theaters and Best Buy, I propose that we spend 4 hours on Saturday (9-1) making additional ads. From 1-2 will be lunch and from 2-6 we will distribute ads again and buy any supplies that we need for the store. Sunday if we work (optional?) will be spent at the store with ads being produced for the following Tuesday and basically a relax day.
I propose that our target population for these ads should be the middle class-because they make up the largest majority of the population of Lincoln and we would not have to worry about payment plans and bad checks as much.
If we follow this strategy, I fail